Deliverect vs Flipdish: Which Restaurant Technology Platform Is Better?
Deliverect vs Flipdish: the short answer
If you want more of your orders coming through your own website and app, go with Flipdish. If you're staying on Just Eat, Deliveroo and Uber Eats and mainly want the tablets off your counter, Deliverect does that job.
They solve different problems. Deliverect helps you manage marketplaces better. Flipdish helps you move away from them.
A straight feature-by-feature comparison is a bit lopsided, because Deliverect is one layer of a restaurant's tech and Flipdish covers most of it. The more useful question is what you're actually trying to fix. If it's the mess of running three delivery apps, that's one answer. If it's the commission bill, that's a different one.
What is Deliverect?
Deliverect is an order aggregator. It sits between the delivery marketplaces and your POS. An order comes in on Deliveroo, Deliverect picks it up and pushes it into the POS, and it prints in the kitchen like any other ticket. Nobody has to read it off a tablet and type it in again.
That's most of what you're paying for. One screen instead of a row of tablets by the pass. Fewer mistakes from re-keying orders in the middle of a Friday rush. Reporting from all your delivery channels in one place instead of three separate dashboards. You can also manage menus across the platforms from one place, so when you run out of something you aren't logging into three portals to switch it off.
Deliverect charges a monthly subscription, starting at around £69-£79 per location depending on how many channels you connect. Higher tiers add more features.
What Deliverect doesn't do matters just as much here:
- It doesn't reduce marketplace commission
- There's no direct online ordering channel
- It won't build you a branded app or website
- It has no POS of its own, so you need one already
- No marketing, loyalty or AI tools
So Deliverect makes the marketplace side easier to run. You still pay 25-35% commission on every third-party order that goes through it. The order just arrives more neatly.
What is Flipdish?
Flipdish is a full restaurant technology platform. It's built for restaurants, takeaways, QSRs and multi-location groups that want to own their ordering channels and take more of their revenue outside the marketplaces.
What's in it:
- Cloud restaurant POS, with a kitchen display system and order management
- Direct online ordering through your own branded website
- Branded mobile apps on iOS and Android, under your restaurant's name rather than Flipdish's
- Self-service kiosks for counter and dine-in
- AI marketing that sends re-engagement campaigns to past customers automatically and tracks how much revenue they bring back
- AI phone ordering, which answers calls and takes orders so staff don't have to
- Restaurant delivery management
- Loyalty, integrated payments and central management for multiple sites
Flipdish connects to the delivery marketplaces as well, so third-party orders still land in the same system as everything else. You don't have to switch the marketplaces off to use it. But the main point of the platform is that customers order from you directly, and you end up with their details instead of the marketplace keeping them.
Deliverect vs Flipdish: capability comparison
| Capability | Flipdish | Deliverect |
|---|---|---|
| Restaurant POS | ✓ | ✗ (integrates with third-party POS) |
| Kitchen Display System | ✓ | ✗ |
| Marketplace order aggregation | ✓ | ✓ |
| Direct online ordering website | ✓ | ✗ |
| Branded mobile app | ✓ | ✗ |
| Self-service kiosk | ✓ | ✗ |
| AI phone ordering | ✓ | ✗ |
| AI marketing automation | ✓ | ✗ |
| Customer loyalty programme | ✓ | ✗ |
| Integrated payments | ✓ | ✗ |
| Multi-location management | ✓ | ✓ |
| Customer data ownership | ✓ | Limited |
The two ticks they share are aggregation and multi-location management. Everything else on the list is Flipdish only.
The commission problem Deliverect doesn't solve
Deliverect makes running several delivery platforms less of a headache. It doesn't change what those platforms charge you.
Just Eat charges around 14% commission plus a service fee. Deliveroo and Uber Eats charge 25-35% per order depending on your deal. A restaurant taking £20,000 a month through those platforms could be handing over £5,000-£7,000 in commission every month.
Put Deliverect on top of that and the bill goes up slightly. At £69-£79 per location, you're paying for the convenience of aggregation and still paying full commission on every order it processes.
Flipdish works differently. With direct online ordering and a branded app, customers order from you, and you pay Flipdish a platform fee instead of paying a marketplace a cut of every order. The more volume you move, the bigger the gap.
Here's a rough example. Say you do £20,000 a month on marketplaces at an average of 30%. That's £6,000 in commission. Now say you move a quarter of those orders, £5,000 worth, to your own website and app. Commission on the remaining £15,000 at 30% is £4,500. You've cut £1,500 a month off the marketplace bill, or £18,000 a year, before you subtract what Flipdish costs. You'll still pay card processing on direct orders, as you would on any card payment. The numbers will be different for every restaurant, but that's the calculation that matters.
Getting a quarter of orders to switch doesn't happen on its own. Customers have to know your direct channel exists and have a reason to use it. Restaurants usually do this with flyers in delivery bags, a discount on the first direct order, QR codes on menus and in the shop, and a link from their Google Business profile. Once someone has ordered direct, the loyalty and AI marketing tools are there to keep them coming back to your app instead of drifting back to Deliveroo.
Who should use Deliverect?
Deliverect makes sense if you're committed to selling across several delivery marketplaces and you just need those orders handled properly. That's the core use case.
It also suits restaurants whose current POS doesn't have aggregation built in, and who can't or won't switch to a platform like Flipdish. Maybe you've signed a long POS contract. Maybe you've got a setup your staff know well and you don't want to touch it this year. In those cases, bolting Deliverect onto what you've got is the least disruptive option.
And if you're heavily reliant on Just Eat, Deliveroo and Uber Eats and not ready to put work into a direct channel yet, Deliverect cuts down the manual work. It won't make those orders any more profitable. It will stop someone typing them in by hand.
Who should use Flipdish?
Flipdish fits operators who:
- Want to depend less on marketplaces and grow direct revenue
- Need a cloud POS as well as ordering, ideally from the same supplier
- Run several locations and want to control menus, reporting and marketing from one place instead of site by site
- Want AI handling marketing campaigns and phone orders
- Are opening new sites and don't want to rebuild their tech every time they add one
Flipdish is based in Dublin, and the UK and Ireland are its home markets. Its direct ordering, POS and AI tools are set up for operators there, which matters for things like payments, delivery partners and the marketplaces it integrates with.
The phone ordering is worth a separate mention for takeaways. A lot of takeaway orders still come in by phone, usually at the same time as the kitchen is busiest. If the phone rings out, the customer opens Just Eat instead. An AI agent answering those calls keeps the order with you.
Can you use both?
Technically, yes. Deliverect pushes marketplace orders into a POS, and Flipdish can be that POS while also running your direct channels. Some operators do run Flipdish for direct orders and a separate aggregator for marketplace orders.
In practice there's not much reason to. Flipdish already connects to the delivery platforms and brings those orders into the same system as your direct, app and kiosk orders. Adding Deliverect on top means two systems doing the same job and two bills for it.
If you're currently running Deliverect with a separate POS and looking for something more complete, Flipdish can replace the whole lot: the POS, the aggregator, and whatever you're using for online ordering, if anything.
Pricing comparison
Deliverect starts at around £69-£79 per location per month for basic aggregation, rising with the number of connected platforms and features. On top of that you keep paying full marketplace commission on every aggregated order. Deliverect's fee is small. The commission is not.
Flipdish doesn't publish its pricing. You get a quote based on how many locations you have and which products you want. The difference that matters is structural: on direct orders, the Flipdish platform fee replaces per-order commission. So you're not comparing two subscriptions. You're comparing a subscription plus commission against a different subscription plus less commission.
To get a real answer for your restaurant, work it through:
- Add up what you paid in marketplace commission last month, across every platform.
- Get a Flipdish quote for your locations.
- Make an honest guess at what share of marketplace orders you could move to direct. Regulars are the easiest to move. People who found you by scrolling Uber Eats are harder.
- Compare the commission saved on that share against the Flipdish fee.
If you're doing decent marketplace volume, the numbers usually come out in favour of direct ordering. If you only take a handful of delivery orders a week, the saving will be smaller, and it's worth doing the sums before committing.
The verdict
Deliverect is a useful tool for restaurants that are locked into marketplace channels. Flipdish is for restaurants that want to build something beyond them.
If your goal is managing marketplaces more tidily, Deliverect helps. If you want direct ordering channels, a smaller commission bill and a customer list you actually own, Flipdish is the better buy.
For most restaurant groups that are trying to grow, the question isn't "which aggregation tool should I use?" It's "how fast can I grow the share of orders that don't carry marketplace commission?" Flipdish answers that question. Deliverect doesn't.